When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare....
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Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or...
AUCKLAND, Today: Caltex & the NZ Sports Collective and Ponsonby creative indie agency Chemistry have developed a multi-channel campaign that...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its...
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that...
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries...
Goodman Fielder and DDB Group Aotearoa’s new campaign puts Vogel’s in the spotlight as the iconic and adored loaf of...
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most...