Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
More
AUCKLAND, Today: Ponsonby Central has had a makeover, and now there are eight Phantom digital screens on the menu. Phan...
LAS VEGAS: Today: The London International Awards has appointed two more New Zealand jurors for this year’s show in Nevada...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Having time to prepare for major changes is generally regarded as a good thing, both in life and the digital...
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four...
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare....
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or...
AUCKLAND, Today: Caltex & the NZ Sports Collective and Ponsonby creative indie agency Chemistry have developed a multi-channel campaign that...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...