A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries...
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Goodman Fielder and DDB Group Aotearoa’s new campaign puts Vogel’s in the spotlight as the iconic and adored loaf of...
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in...
Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US. The...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...