Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week,...
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Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso,...
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm...
We're rounding out this week with the newest hires and promotions at agencies everywhere. B-Reel B-Reel hired Patrick Gardner as...
Warner Bros. celebrated its 100-year anniversary with the combined product from its recent union with Discovery. Call it a streaming...
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad...
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It...
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person...
The infamous tale of the ‘unruly tourists’ has been making headlines once again thanks to the work of NZ Opera...
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them,...