While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
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Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week,...
Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso,...
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm...
We're rounding out this week with the newest hires and promotions at agencies everywhere. B-Reel B-Reel hired Patrick Gardner as...
Warner Bros. celebrated its 100-year anniversary with the combined product from its recent union with Discovery. Call it a streaming...
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad...
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It...