Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside buys on Sling TV, Dish’s streaming service.
The post Dish Makes Its Linear TV Inventory More Addressable appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected