With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome...
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3....
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying...
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive...