Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Room For More? appeared first on AdExchanger....
Startup ecommerce brands are struggling to get by without the Facebook advertising engine. Legacy brands are flummoxed by the ecommerce...
StockX isn't looking to shed its reputation as a premiere destination for sneakerheads, but it doesn't want to be fully...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff...
Cannes used to be the annual procession of Adland's finest to a privileged corner of the Riviera to recognize the...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old...
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets,...
Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area...