Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
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Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pwnership Funimation, a Sony-owned online anime show library,...
If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In...
While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny...
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure...
At $ 7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and...
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with...