Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to...
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Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
BUSAN, KOREA, Today: The Young Ad Stars competition is making a determined pitch for Kiwi young creatives and uni students ...
Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic...
The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to...
Imari Oliver has treated his career like a video game. “The goal is to level up and keep reaching new...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ...