To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show...
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Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $ 12.4 billion, the Coca-Cola Company has raised...
Hi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising...
Every week, StopPress hears about new appointments as well as new business ventures across marketing, advertising, media and communications. As...
Locally owned pharmacy Bargain Chemist is giving away $ 1,500 throughout July to remind Kiwis, that even in light of...