Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of...
More
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside...
MediaWorks has announced broadcaster Simon Barnett will be re-joining the MediaWorks whānau in early 2025. Simon will return to his...
AUCKLAND, Today: MediaWorks just announced that broadcasting icon Simon Barnett is returning to the MediaWorks family in early 2025. He’s...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...