Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
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Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Brands have new ways to advertise to live sport audiences as Sky launches squeezeback ads during NRL and Super Rugby...
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of...
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside...
MediaWorks has announced broadcaster Simon Barnett will be re-joining the MediaWorks whānau in early 2025. Simon will return to his...
AUCKLAND, Today: MediaWorks just announced that broadcasting icon Simon Barnett is returning to the MediaWorks family in early 2025. He’s...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...