Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from...
mParticle
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...
"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....