It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...
mplatform
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps.But the...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...