Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung's European chief marketing officer, is excited...
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Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply...
Less than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal,...
For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper...
The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series "Guy On...
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster....
After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com....