Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads...
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All in it together. Uncertain times. A reminder of what really matters. Sentiments like these, somber yet urgent, became marketing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"I do this for my culture." Twenty years ago, Jay-Z made a declaration in his 2001 classic, "Izzo (H.O.V.A.)." It...
This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to...
The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy-...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one...