“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Short of implanting a chip… Continue reading »
The post TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is appeared first on AdExchanger.
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