April 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant’s digital inventory. Disney now uses Magnite’s technology to execute a large portion of its digital ad sales. Not only is Magnite renewing its contract with Disney’s Hulu streaming service for an additional 18 months, but…
Adweek Feed