Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail...
Relationship
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel...
AUCKLAND, Tuesday: Beaumont St agency Chemistry has won the full social strategy and creative work for the New Zealand brands...
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain,...
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see...
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience....
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...
Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...