Disney Ad Sales has secured 11 sponsors for Monday's College Football National Championship Game on ESPN, which features a match-up...
National
Gannett’s current president of sales development, Kelly Andresen, has been promoted to president of USA TODAY, national sales. Andresen will...
Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new "Keep What...
Ryan Reynolds' voice has been a bigger boon to brand awareness than his actual face recently. So he does the...
If the popularity of build-your-own restaurants signifies anything, it's that, for a lot of consumers, the best meals are the...
The makers of toothpaste, fabric softener and pet food aren't dedicating as much money to television commercials as they did...
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on...
Cheetah cubs are adorable, but they are not meant to be pets, and #ThinkBeforeYouLike, a new social media campaign from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings...