Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing...
NBCUniversal
Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads.Atlantic-owned publication Quartz, Vox Media and...
NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust.“The problem is exacerbated by the fact...
Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV...
NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...