The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...
NBCUniversal
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...