Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
NBCUniversal
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...