When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa...
NCAA
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and...
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all...
The NCAA Division I Men's March Madness tournament is less than a week away, and this year it will be...
Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at...
There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan...
A college athlete's call for the NCAA to offer more equitable training facilities for women was heard by millions in...