Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so...
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While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a...
Reddit rolled out the first of what promises to be a series of updates to the feed experience on its...
Dan LardenHead of UK“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an...
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers...
Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years....
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...