Does "brand purpose"--the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of...
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Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication,...
Rob BeelerFounder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so...
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a...
Reddit rolled out the first of what promises to be a series of updates to the feed experience on its...
Dan LardenHead of UK“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an...