As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But...
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The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times...
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
For those paying attention at this year's Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are...
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify...