Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown...
Needs
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers...
Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location...
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and...
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Lifetime Value Timed Out? It was the best...