Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes...
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Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week we look at...
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million --...
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent...
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying...
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years...
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind...