Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles. Adweek...
netflix
Netflix is out after WBD calls Paramount bid 'superior.' Adweek Feed
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now. Adweek Feed
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery. Adweek Feed
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When...
How to build a marketing strategy around culture, not campaigns. Adweek Feed
Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner...
Netflix shed light on its recent updated all-cash WBD deal. Adweek Feed
Meta’s Bad Bets The metaverse is all but dead, and its demise is a cautionary tale for Big Tech’s AI...
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the...