The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total...
netflix
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024...
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill...
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes...
Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week we look at...
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million --...
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent...
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying...