Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill...
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Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes...
Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week we look at...
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million --...
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent...
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying...
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years...