Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying...
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years...
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind...
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that...
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news...
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina...