Ahead of the US Open, Morgan Stanley and the Women's Tennis Association (WTA) are using a major marketing campaign to...
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Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter...
Avis New Zealand, a car rental car firm, has unveiled the latest version of its Driven By Better brand initiative,...
Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...
It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a...
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another....
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...