Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
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New Nielsen Ad Intel data shows advertising spend across the travel category in New Zealand rose 9.9% year-on-year. The number reached $...
Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together....
Nielsen has announced the appointment of Matty Lin to its commercial organization as APAC regional sales leader. Based in Singapore,...
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,...
New VAB report calls big data + panel "unstable," while Nielsen says the analysis is "seriously flawed." Adweek Feed
The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network. Adweek Feed
Stuff Group’s subscription publications have continued their audience acceleration over the past three months, according to the latest Nielsen figures....
Weinberg will also oversee Nielsen’s content, social, web, and events teams. Adweek Feed
Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on...