Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
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Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping...
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google...
AUCKLAND, Today: Magazines and newspapers saw their Q2 results released, according to the latest topline data from Nielsen. This provides...
Stuff Group’s metropolitan mastheads have seen impressive quarter-on-quarter audience growth withthe company cementing itself in number one position in print...
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers...
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter....