Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as...
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Nike's Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later,...
With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the...
Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time....
Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go's maker Niantic to drive European players...
Amazon Prime Video is beefing up its sports marketing team as it pushes further into live sports programming like Thursday...
As the U.K. celebrated Mother's Day on Sunday, Nike paid tribute to a group it has crowned "The Toughest Athletes."...
I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit...
Nike's "You Can't Stop Us" series has wowed viewers with powerful stories of athletes overcoming the odds in the narrative...
This year, college students will get the opportunity to be more than sneakerheads by helping one of the largest consumer...