Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation.The podcast industry began...
NPR
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more...
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...
The lack of a standard measurement protocol has been an issue for the podcast industry for years.When podcasts are streamed,...
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast...
Podcast advertising is getting a bit more measurable.The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include...