The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for...
Oath
Oath is switching things up within its ad and platform executive ranks.The company has named Tim Mahlman president of advertising...
Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move...
John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations.“Priority one is cultural...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....