The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventoryContinue reading »

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Telco-Media Fail: Verizon Takes $658 Million In Writedowns After Go90 Closure

Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90, which it shut down in late July. Verizon also had $339 million in severance charges and $120 million in charges related to its Oath integration, the company said during an earnings call. Taken together, theContinue reading »

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Quartz Acquired; Oath Doubted

The Business Of Media Atlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a business news app and corporate intelligence tool. The deal is valued at between $75 million and $100 million, Quartz reports. Founder and editor-in-chief Kevin Delaney and publisher Joe Lauf will become co-CEOs as founderContinue reading »

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Hulu Hangs In The Balance; Verizon Shutters Go90

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Outlook Hazy The fate of Hulu depends on the outcome of Comcast’s and Disney’s bidding war for 21st Century Fox. Whoever wins will own a majority stake in Hulu, and both companies have very different visions for the platform’s future. Comcast wants to investContinue reading »

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How Grey Goose Makes Its Digital Video Super Premium

As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” an eight-episode series featuring 10-minute segments of Jamie Foxx interviewing celebrities. Participants include Melissa McCarthy, Gabrielle Union, Vince Vaughn and Sarah Silverman. “We wanted to change the model from interrupting with branded contentContinue reading »

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Much Work Must Be Done Before Digital Video And TV Can Converge

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Lucas, head of US field sales at Oath. The TV and digital video advertising industry is in the midst of a major transformation. Consumers are overwhelmingly cross-platform, engaging with multiple devices at theContinue reading »

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When It Comes To Addressable TV, AT&T Has The Scale And Verizon Has The Speed

Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based on Fios households – which launched in late 2016 – is here to stay. Verizon knows that for addressable inventory, it’s later to the game than AT&T, its subsidiary DirecTV and Dish network. But itContinue reading »

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Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role that mobile networks have traditionally fulfilled. Previously, ONE by AOL would host an auction for AOL’s own demand through its software development kit and send the top bid to theContinue reading »

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Shifts Come To Oath’s Top Ad Tech Brass

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Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head ofContinue reading »

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Verizon Global Media Head Marni Walden To Exit, Oath CEO Tim Armstrong To Report To Verizon Boss

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Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move into an advisory position as of Dec. 31. She will leave the company in February, according to a Verizon SEC filing dated Sept. 28. Company CEO Lowell McAdam confirmed the news late Wednesday, stating thatContinue reading »

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