National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often...
Omnichannel
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization.AI tech is a strategic investment area for the...
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world.“Reporting on the impact of...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry...
Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined...