Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant,...
Omnicom’s
Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global...
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different...
McDonald's is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe's Starcom as...
An executive promotion this month triggered leadership changes within Omnicom's media branches. Daryl Simm, the previous leader of Omnicom Media...
Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said...