Publicis Groupe CEO Arthur Sadoun is enjoying his company’s position as the world’s largest advertising holding company–for now. If Omnicom’s acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the “big six,” with the new Omnicom as its larger competitor. But for Sadoun, Omicom’s proposed takeover of IPG…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs