‘Back to the Future’: Publicis’ Arthur Sadoun Smells Opportunity in Omnicom’s IPG Takeover

Publicis Groupe CEO Arthur Sadoun is enjoying his company’s position as the world’s largest advertising holding company–for now. If Omnicom’s acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the “big six,” with the new Omnicom as its larger competitor. But for Sadoun, Omicom’s proposed takeover of IPG…
Adweek Feed