Don’t Take CTV Results At Face Value

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrantContinue reading »

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What Works In Linear And Other Video Platforms May Not Work In Connected TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed. CTV requiresContinue reading »

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Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s James Hercher will be published in full on AdExchanger.com on Thursday. If mobile and display advertising was the first stage of programmatic technology, connected TV (CTV) and broadcast advertising could be considered the second. But there is oneContinue reading »

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As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “timeContinue reading »

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Facebook Watch Proves That Digital Video Is Still In Its Infancy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tony Chen, CEO at Channel Factory. With Facebook opening Watch to any video creator, its video strategy now competes directly with YouTube. Watch already has 75 million daily users, but with more than 2 billionContinue reading »

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The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. Nearly a decade of “Game of Thrones” has come and gone without a single interruptive ad. That alone is noteworthy. But it’s not as though it hasn’t beenContinue reading »

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With A New CRO, Twitch Levels Up Its Advertising Ambitions

At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day. The audience can be on par with a national cable network, according to a Nielsen study of concurrent viewers conducted in January. Twitch checks three coveted boxes for advertisers:Continue reading »

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The Bullish Case For The Skinny Bundle

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Worthem, senior vice president, strategic partnerships, at Comscore. The skinny bundle – seen by many as the “bright spot” for pay TV – has garnered quite a bit of media attention of late.Continue reading »

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Doing Math: How The Cheddar Acquisition Could Bring Home The Bacon For Altice

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. For the past year, the advanced TV world has been on a bit of an M&A tear. Over the last 12 months, we’ve seen exciting moves fromContinue reading »

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We Should Focus On Outcomes Over Turf Wars

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Bayer, senior vice president of advanced TV, cross screen and emerging channels at Cadreon. It is a well-known and undisputed fact: Audiences are consuming more video on nontraditional platforms, such as TV streamingContinue reading »

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