When Is It Best To Use Social Video In A Media Plan?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Wilson, associate media director at DWA Media. By 2021, 1 million minutes of video content will move over the internet every second, according to Cisco. That’s 17,000 hours of video – every single second.Continue reading »

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Bridging The Transparency Gap Between TV And Digital

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existentialContinue reading »

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The Trojan Horse In The Living Room

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. Between Cambridge Analytica and Facebook, the impending murky chaos of the General Data Protection Regulation (GDPR) and the random data breaches and straight-up malfeasance from any number of companiesContinue reading »

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TV Advertising Measurement: Two Steps Forward, One Step Back

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV has mostly been measured through a baseline and lift model. It is a framework that works well for linear TV, since many people watch theContinue reading »

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What Might Replace The CPM Pricing Model For Video Ad Buying?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising have been calling for the end of CPM pricing for years. It is an antiquated pricing model that attempts to deliver on oneContinue reading »

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Advertisers And Media Companies: It’s Time To Embed Identifiers In Your Video Assets

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately,Continue reading »

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Envisioning An All-Encompassing Total Video Strategy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on aContinue reading »

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Attn:, The Millennial News Brand, Turns Its Attention To TV

When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials. The publisher relied heavily on platforms such as Facebook, Instagram and Twitter to distribute short-form video on important societal topics in a digestible, entertaining format. Since then, Attn: has diversified its distribution strategy. It’s also exploring new types ofContinue reading »

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In the Streaming Wars, There Are Many Paths To Monetization

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are signing customers fast, spiraling costs may soon force them to rethink how they make their money. TakeContinue reading »

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Redefining The User Experience In The Connected TV Era

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the televisionContinue reading »

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