A True Omnichannel Ecosystem With TV At The Center

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT),Continue reading »

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Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse

Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call lastContinue reading »

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Canada’s Consolidated Media Landscape Holds Lessons for US Advertisers

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Crain, president at Kingstar Media. With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may haveContinue reading »

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Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, this story by AdExchanger’s Ryan Joe will be published in full on AdExchanger.com on Thursday. As smart TVs take off, viewing data becomes more available and actionable. Although companies such as Alphonso TV, Samba TV, SorensonContinue reading »

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Three Things AT&T And AppNexus Must Do Next

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of theContinue reading »

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Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “ShutContinue reading »

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The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax ofContinue reading »

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Why Connected TV Needs A Proper Home

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Sluberski, regional vice president of sales and video, digital activation East, at Brand Networks. With eMarketer predicting 88 million households streaming over-the-top (OTT) content and 181.9 million US viewers watching connected TV (CTV)Continue reading »

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Why AT&T-Backed AppNexus Is Making A Move On Connected TV

AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close laterContinue reading »

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Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. WithContinue reading »

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