“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long-discussed goal of convergence. But, at the same
The post Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise? appeared first on AdExchanger.