5G Could Make Traditional Advertising Less Relevant

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should beContinue reading »

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Branded Entertainment Network Sees Growth In Hollywood Data Biz

Branded Entertainment Network (BEN), an LA-based agency that specializes in product placement and influencer marketing, wants to bring a more data-driven approach to Hollywood brand marketing. Last March the company promoted Ricky Ray Butler to CEO, three years after adding Butler with the acquisition of Plaid Social Labs, the social marketing tech company he founded.Continue reading »

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Conscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TVContinue reading »

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Before They Spend On Addressable TV, Brands Must Decide What They Want To Accomplish

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype canContinue reading »

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DTC Adoption Will Help Make TV A Performance Medium

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lance Neuhauser, CEO at 4C Insights. To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTCContinue reading »

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Are Advertisers’ ‘Tried-And-True’ Methods Lagging In The Age Of Me TV?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: ManyContinue reading »

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The Advanced TV Balancing Act

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Hoeberichts, general manager of advanced TV at ADARA. What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You get great content and great audiences,Continue reading »

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Marketers Should Expect More Static In 2019

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Norman, GroupM senior adviser. It’s advisable during a full or partial eclipse to not look directly at the sun, but rather to view it after turning your back and using a pinhole projection.Continue reading »

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Are The New ‘Flixes’ Just Short-Term Fixes? How History May Repeat Itself In The OTT Streaming Era

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. The popular topics at the Consumer Electronics Show were TV audience recognition, going beyond an IP address to understand who is behind the screen and, no surprise, Nielsen’sContinue reading »

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How To Break Your Addiction To Linear TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be the foundation of the marketing planContinue reading »

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