Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.Continue reading »

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Getting Ready For Advanced TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation officer at Amobee. TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearlyContinue reading »

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Measuring ‘Up’: Capturing The Consumer With Dynamic Omnichannel Video

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bevans, global vice president of product solutions, marketing and partnerships, at Xaxis. In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming. Just pictureContinue reading »

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How OTT Video Is Transitioning The Ad Insertion Model

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at SeaChange International. Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. Advertising sales teamsContinue reading »

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Connected TV And Cable TV: Same But Different

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. The march of over-the-top (OTT) and connected TV (CTV) has been unstoppable. The number of OTT and CTV viewers in the US will soon surpass 200 million, orContinue reading »

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Hulu’s Jeremy Helfand Hopes To Disrupt TV Advertising Without Disrupting Audiences

Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms,Continue reading »

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Taking Connected TV Data from Academic to Action

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. We love the constant barrage of headline-grabbing figures about cord cutters and connected TV, but most of the information we are devouring is really just academic. Sure,Continue reading »

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Publishers Can No Longer Take A Wait-And-See Approach To Connected TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets,Continue reading »

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The Underlying Challenges Of One-To-One TV Targeting

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement isContinue reading »

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FuboTV’s Andy Hammond: With Turner On Board, It’s A Home Run

Sports-focused streaming service FuboTV stepped up its advertising game this summer. In August, the video startup inked a deal with Turner to add even more sports and news coverage to its docket. Turner Sports’ live coverage of the MLB, NBA and NCAA March Madness, along with the company’s non-sport channels such as Cartoon Network andContinue reading »

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