Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long-discussed goal of convergence. But, at the sameContinue reading »

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Spectacles’ Biggest Advertising Advantage Nobody Is Talking About

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Snap Inc. wants to be the de facto camera company by taking the camera out of people’s hands and creating a frictionless portal into everyday life. TheContinue reading »

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What The Future Of The AT&T–Time-Warner Merger Will Mean for TV and Mobile

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tom Kenney, president and CEO at Verve. The recent news that AT&T intends to buy Time Warner represents a key example of what will almost certainly be an industrywide tide of media merger-and-acquisition movesContinue reading »

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Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks

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Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015, Condé Nast’s video hub, The Scene, struggled to hit its stride, despite owning a portfolio of popular titles that includes Vogue and Vanity Fair. That’s changed, according to JoyContinue reading »

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Why The 2017 TV Upfronts Could Be A Buyer’s Market

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Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

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Fine-Tuning The Future Of Broadcast TV

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Marcus Liassides, CEO at Sorenson Media. YouTube and Facebook hosted presidential debates. Twitter is live streaming NFL games. Amazon makes TV shows. The internet isn’t just changing how people consume content – it’s revolutionizedContinue reading »

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Is DAI Already DOA?

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is theContinue reading »

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When Spending Digital Ad Budgets, Brands Face An Uphill Battle

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that Google has lost MRC-accredited statusContinue reading »

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Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align

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Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals. “We’re really starting to use what we learned from the entertainment and media space andContinue reading »

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The Collapse Of Reliability

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“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in everyContinue reading »

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