Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...
Online Advertising
Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of...
Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in...
From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300x250 ads blanket their sites. Paying CPMs north...
Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million...
Over a year before the FBI brought down 3ve’s human creators, the ad industry rolled out ads.txt, an anti-domain spoofing...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands...
When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been...
Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows...