A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
Online Advertising
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
Claritas acquired the CRM and identity company AcquireWeb on Tuesday, the third in a yearlong buying spree as Claritas revamps...
The analytics startup Civis was founded in 2013 with roots in political data and targeting and has since transitioned to...
Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect...
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw...
As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize...
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that...
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased...