Pixability Says It Will Refund Clients’ YouTube Buys That Don’t Meet Their Brand Safety Criteria

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Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth is. The company will refund advertisers for views that run on YouTube inventory that is not brand-safe or fails to meet an advertiser’s agreed-upon brand safety terms, either through cash or TV-like “make-goods.” Although PixabilityContinue reading »

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Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube

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Advertisers want measurement that assesses video brand safety. And the latest beneficiary of that need is OpenSlate, a video analytics company that can determine if ads were placed alongside appropriate video content on YouTube. The YouTube measurement partner said Thursday it’s bringing a new brand safety auditing tool for YouTube to market, partnering with independentContinue reading »

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