"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Opportunity
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it's an opportunity for the home...
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
When BuzzFeed ramped up its affiliate business recently, one group of products consistently popped up in its top ten: sex...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the...