May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Madtech Founders Spot Advisory Opportunity For Ad Tech Vets

A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need help with data-driven business transformation. And the category gained another competitor on Tuesday with the launch of Madtech, a consultancy co-founded by Bob Walczak, who will serve as CEO, and Aditya Kulkarni. Walczak worked upContinue reading »

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