Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Oracle Data Cloud
Ryan Joe contributed.Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general...
Looking for AddThis audience data in the EU? You won’t find it.Oracle Data Cloud has quietly pulled the plug on...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...