Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
Oracle
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to...
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and...
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...