Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Oracle
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing...
Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...