April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oracle to Shutter Third-Party Data Services in Europe

Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations. Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments…
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