Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
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Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill...
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the...
The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected...
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes...
ABC News' Good Morning America widened its total viewer gap over NBC News' Today as it remained in the top...
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans....
The Supreme Court said Monday that it won't hear an appeal from social media platform X over a search warrant...
CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week...
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures...