Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across...
Over
Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers...
The news organization issued a public and personal apology to the president. Adweek Feed
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues. The post...
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation...
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....
The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid. Adweek Feed
Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward. Adweek Feed
AUCKLAND, Today: QMS NZ and MediaWorks have officially gone live with Auckland Transport’s street furniture concession — a major milestone...
The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my...