"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
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Magnite acquired connected TV ad server SpringServe in July for $ 31 million as part of its ongoing ambition to...
After another exhausting year for advertisers and marketers courtesy of Covid, Colenso BBDO has come up with a Christmas gift...
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn't to sell insurance to parents. Instead, the...
There are many factors that go into building the global economy, but it's no secret that small businesses play a...
At the end of September, Netflix had nearly 214 million subscribers around the world--larger than any other streaming video service...
Longtime Facebook executive Nicola Mendelsohn will permanently fill Carolyn Everson’s shoes (so to speak). Everson, who served as VP of...
Sanitarium is encouraging Kiwis to make formal compliments about its two new Light ‘n’ Tasty flavours, Blueberry and Nut-Lovers, both...
Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord,...