Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...
Over
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories...
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
AUCKLAND, Today: Already, the campaign is capturing the attention of commuters, pedestrians, and film enthusiasts alike. Its engaging design, encourages...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month...
In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have...
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the...