The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for...
Overhaul
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...
As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping...
If you are a millennial who spends any time on TikTok, you may have been told by a Gen-Zer to...
Apple's long-awaited privacy overhaul iOS 14.5 is here, and will drastically impact the $ 105 billion U.S. mobile-ad industry. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...
The television industry has been bombarded with curveballs this year, from programming cancellations, delays and ad revenue evaporation prompted by...
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left....