Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account...
Panel
AUCKLAND, Today: The Public Relations Institute of New Zealand and One Plus One Communications have teamed up to host a...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower...
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm...
PATTAYA, THAILAND, Today: New Zealand judges have been overlooked by the organisers of Adfest 2023 – which has just announced...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Peter Panel appeared first on AdExchanger. AdExchanger
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM)...